Erlang Town is located within the national protected area in the middle reaches of Chishui River, known as the “Golden Triangle of Chinese Baijiu”. With predecessors being "Xuzhi Distillery","Huichuan Fermenting House" and "Jiyi Fermenting House", Langjiu began in 1898, lasting over a century. Its rich history can be traced back to the Western Han Dynasty as "Ju Jiang Liquor"was well documented in Classic of Poetry. After the founding of the People’s Republic of China, Langjiu resumed to production in 1957 under the care of Premier Zhou Enlai.
Privileged by natural advantages, Langjiu gained its reputation thanks to "four treasures" – natural environment, high quality water, inherited centuries-old techniques and Tianbao Cave storage. Over the time Langjiu has won numerous honours including China Quality Award Golden Medal, China Golden Knight Award and China Time-honoured Brand. “Gulin Langjiu Traditional Distilling Craft” was awarded China Intangible Cultural Heritage.
The highly ambitious Langjiu, which sets up the ultimate goal being leading the Chinese baijiu industry, since the restructuring in 2002 has implemented a "group of wolves" strategy by integrating product lines, and has developed a "wolf team" that’s aggressive and unafraid to forge ahead. Adhering to strict quality control, down to earth marketing and consumers first principle, Langjiu’s brand value and revenue have surged over the past decade, earning it a position in the revered “10 billion club” of the Chinese liquor sector.
Langjiu’s history stretches over dynasties; the ancient distilling craft has been passed on generation by generation. Today, Langjiu has near 30 national distilling masters, national liquor tasting masters, national and provincial liquor judges. Backing the manufacturing process, this mighty technical team is a rarity and truly a high standard in the industry.
Whilst growing rapidly, Langjiu actively practices social responsibilities. Since 2002 it has paid more than 10 billion taxes to the state, created employment for tens of thousands of people, and donated 21.3 million for the Wenchuan earthquake disaster in 2008, 20 million for the Yushu earthquake in 2010. The total donation to the community well exceeds 100 million.
The CEO Wang Junlin is now leading Langjiu, under the spirits of "holding your ground", "self-strengthening" and "long-term thinking", by emphasizing the brand-driven strategy and further focusing developing pathways, firmly making its way to become the banner brand of Chinese liquor.
郎酒股份是以⽣产经营中国名酒“郎”牌系列酒为主营业务的⼤型现代化企业，现有17家全资及控股⼦公司。
郎酒酿造历史悠久，⾃⻄汉的“枸酱”以来已有千年，现代⼯⼚是在清末的“絮志酒⼚”酿酒作坊的基础上发展起来的。新中国成⽴后，在周恩来总理亲切关怀下，郎酒于1957年恢复⽣产，壮⼤为⼤型⻣⼲酿酒企业。郎酒⽂化源远流⻓，和南⽅古丝绸之路⽂化、⾚⽔河盐运⽂化、⻓征红⾊⽂化息相关。
郎酒产地四川省古蔺县⼆郎镇，位于“中国⽩酒⾦三⻆”核⼼区域的⾚⽔河中游国家级优质酱酒原产地保护区。郎酒酿造技艺是国家级⾮物质⽂化遗产，储存郎酒的天然溶洞天宝洞、地宝洞是四川省重点⽂物保护单位、省级⾃然和⽂化遗产，已⼊选世界⽂化遗产预备名录。
郎酒股份有限公司是中国传统酱⾹型⽩酒⽣产企业，是国家酱⾹型⽩酒标准制定者之⼀。⽬前，郎酒有国家级酿酒⼤师、国家级品酒⼤师、国家级⽩酒评委、四川省级⽩酒评委等专业技术⼈员上百名。强⼤的⽩酒酿造技术团队，充分保障了郎酒的卓越品质。
以⾚⽔河边的⾃然环境为基底，敬畏⾃然，科学布局，历时12年时间，郎酒股份规划建设10平⽅公⾥的郎酒庄园，科学串联起核⼼⽣态酿酒区、四种形态的储酒区、专属个性化定制庄园酒的商务系统。
酱⾹兼⾹⻬争艳，神采⻜扬中国郎。郎酒品牌新战略已全⾯呈现，在品牌驱动发展的战略统领下，⻘花郎、红花郎、郎牌特曲、顺品郎、⼩郎酒五⼤战略产品有着各⾃不同的⽬标⼤市场，新时期的市场布局和深耕运作正在提速深化。
郎酒正奋⼒实施团结协作的群狼战略，打造勇于拼搏的狼性团队，坚持品质第⼀，坚持品牌升空营销落地，坚持消费者为核⼼的营销战略，⽤市场、品牌、原产地体验“三位⼀体”的⻓跑姿态，塑造旗帜品牌。10多年来，郎酒品牌价值和市场销量⼤幅增⻓，已稳健步⼊百亿⽩酒集团⾏列。郎酒股份有限公司在发展的同时，积极践⾏社会责任。2002年以来已累计向国家上缴税费100多亿元，解决了上万⼈的就业；2008年向汶川⼤地震灾区捐款2130万元，2010年向⽟树⼤地震灾区捐款2000万元，2013年向芦⼭地震灾区捐款2500万元，2020年捐赠2400万元现⾦，⽤于抗击新型冠状病毒肺炎疫情，郎酒捐赠5000万元公益助学基⾦，⽀持古蔺教育事业发展，“郎助郎上学堂”捐资助学活动持续开展⼗余年，已向社会捐累计上亿元。
当前，郎酒在董事⻓汪俊林的带领下，践⾏责任、价值、务实的理念，强化坚守、壮⼤、⻓跑的作⻛，品质引领，品牌升空，营销落地，⾏稳致远，推进郎酒⾼质量发展。未来5-10年，郎酒要在⽩酒⾏业具有重要地位，与⾚⽔河对岸的茅台各有特⾊，共同做⼤⾼端酱酒市场，把郎酒庄园打造成⽩酒爱好者的圣地、世界级庄园。
